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Antique & Vintage Moorcroft Art Pottery
William Moorcroft began independently producing his art pottery creations in 1913 at his factory in Burselm, Stoke-on-Trent, England; although it is generally considered he established his reputation for design and craftsmanship while working at a studio within the James McIntyre & Co. Ltd. He started there 1897 at the age of twenty-four. William was known not only for the high qualitly of his art pottery; but also for being an early brand marketer by signing or initialing each completed piece . WIth study, one can determine within a range of years, when a particular Moorcroft piece was made by the style of the signature backstamp. He won numberous awards, including the coveted Royal Warrant from Queen Mary in 1928. He also produced tableware, maybe best known for the powder blue used by Liberty's in their tea room. In 1945, shortly before William's death, his son Walter took control of the business and continued the Moorcroft tradition for producing beautiful art pottery. Walter retired as a Director in 1987. The company has had several owners prior to and since then. It is still in business, and producing unique high quality art pottery that would likely make William Moorcroft proud of what he started.